Our Methodology

To ensure change and to add real value to an organisation - experienced through bottom line improvements - The Friedman Sales & Operations Management System uses a proven strategic methodology that includes:

• A step-by-step selling process that can be customised to best meet the needs of each business.  Each step in the sales process is critical and can be individually analysed and coached for improvements.

• Establish clear standards and expectations by defining what you want and how you want it provides clarity and consistently allowing managers to be objective and decisive.

• Store performance metrics. Real change happens when individuals can see how a change in their behaviour leads directly to a change in their metrics and sales volume, and ultimately to a change in their earnings.

• Coaching strategies and store management techniques to continuously target improvements in the sales staff’s performance.  Managers who regularly communicate with and coach their staff will keep those staff focused and in the game.

• Development of a store culture that expects change and improvement to occur continuously. More importantly, employees and management feel responsible for and drive the continuous improvement efforts. The retail environment is in constant flux. No store can thrive unless it is ready to focus on improvement everyday.

• Comprehensive product knowledge. When salespeople prove to be the experts customers expect and deserve, they enhance the shopping experience by providing key benefits and creative solutions that suit individual lifestyle needs.

• Loyalty-building methodologies. In today’s competitive retail marketplace, satisfying customers is no longer sufficient to guarantee success and sustain growth. Performance must exceed expectations with individualised service that extends beyond the in-store shopping experience and cultivates lasting personal relationships.

Past clients have experienced the following performance improvements after properly implementing TFG’s systems:

• Rapid induction of new hires through the use of an easy to use and highly relevant training system.
• Consistently meeting or exceeding sales goals.
• Detailed metrics scorecards to consistently track, assess and improve productivity from the regional level, through store level and individual employee
• Easy implementation of new initiatives throughout all levels
• Strong strategy and goal alignment
• Sales increases averaging 5-20%
• Substantial conversion rate increases
• Increased efficiency through the use of Friedman Retail Programme time-management and prioritisation strategies
• Highly compliant and accountable retail operations